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LEGO's Brand Strategy: Purpose, Mission and Positioning by ThinkBastien | Brand strategy, Brand purpose, Brand book
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65 Years Ago, Lego Patented Its Iconic Brick. This Vintage Ad Is a Reminder of Why the Brand Is So Beloved | Inc.com
CONTENTS INTRODUCTION IMPACT OF THE BRICK RESPONSIBLE BUSINESS RESULTS 2014 LEGO GrOup rEspOnsibiLity rEpOrt 2014 1
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