It's (Mostly) Official: Lego Is the World's Most Loved Brand
A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
The LEGO Group appoints Initiative as global media agency following a competitive pitch – Campaign Brief Asia
Lego awards global media to Initiative
Lego's stunning new ads are a creative force for good | Creative Bloq
Building a Playful Brand, Brick by Brick: The History of Lego Marketing
Lego Group prepares for global media review | Ad Age Agency News
The Lego Group Appoints IPG's Initiative As Global Media Agency
Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays
Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
Lego will focus on marketing effectiveness in 2018 after poor results
Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays
Insights on Lego's In-House Creative Agency From Its New Boss
Lego Prepping For Global Media Review 03/23/2023
Minimalist Lego Cartoon Characters
![THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]](https://media.licdn.com/dms/image/C5612AQGKw7cbQv2Wag/article-cover_image-shrink_600_2000/0/1520219189109?e=2147483647&v=beta&t=LMtMuJb-3K9GNFwSNXc6KJ3Srw4PEohUAMyxHSTzXN0 "THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]")
THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]
The Lego Group Launches Full Global Media Agency Review After a Disappointing 2016
Apple rated world's most valuable brand; Lego most powerful | PR Week
LEGO Builders of Tomorrow Campaign - PR Council
The Drum | Lego
LEGO IDEAS - Creative Agency (Modular)
The Lego Group appoints Initiative as global media agency
Initiative is LEGO's New Global Media Agency
The Lego® Agency - Daydream Believers
Lego reveals first brand campaign in 30 years, Rebuild the World
