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Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
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How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
B/NDL Studios - storytelling agency on Twitter: "Star Wars, The Blair Witch, LEGO are using Transmedia Storytelling that turned its brand into profitable movie and multimedia entertainment franchise. So, what is the
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
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Global transmedia & the everyday: LEGO case study | Seth Giddings's ePortfolio
Global transmedia & the everyday: LEGO case study | Seth Giddings's ePortfolio
The best Lego accessories for iPhones
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
LEGO NINJAGO Visual Dictionary, New Edition: With Exclusive Teen Wu Minifigure: Kaplan, Arie, Dolan, Hannah: 9781465485014: Amazon.com: Books
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Transmedia Marketing: Lego by Kara Stribling on Prezi Next
Transmedia Storytelling | ryanrish
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How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint