![EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/3c4b3851faada0d40b71ff4a1028eaa59040f883/7-Figure1-1.png)
EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar
![EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/3c4b3851faada0d40b71ff4a1028eaa59040f883/11-Table3-1.png)
EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar
![EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES' BRAND IMAGE IN MYANMAR | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/3c4b3851faada0d40b71ff4a1028eaa59040f883/9-Table1-1.png)